Show pig being driven in a show ring

Show Feed Services

Nutrition That Brings Out the Best in Your Project

Show animals require precise nutrition to develop shape, muscle, finish and structural correctness. Without a tailored feeding plan, exhibitors may face challenges such as uneven growth, lack of bloom, poor muscling or difficulty maintaining weight and condition as show day approaches. Our specialists evaluate the genetics, frame size, current condition and goals of each animal to create a feeding strategy designed for steady, predictable progress.

A well-designed show feed program helps you:

  • Build muscle development and top shape
  • Manage finish and condition based on species and show goals
  • Improve hair, hide and overall appearance
  • Support skeletal growth and soundness
  • Avoid overfeeding or underfeeding during critical weeks
  • Make feed and supplement choices with confidence

We help exhibitors understand not just what to feed, but why each element supports their animal’s success.

Species-Specific Expertise

Our team works with a wide range of show species, including:

  • Market cattle
  • Breeding heifers
  • Market hogs
  • Market lambs
  • Market goats
  • Dairy projects
  • Small animal projects

Each species has its own growth curve, metabolic needs and finishing expectations. We tailor every recommendation to the animal and the show calendar so you can stay on track leading up to your target events.

On-Farm or In-Store Guidance

The Mill’s show feed specialists offer in-store consultations and on-farm support to evaluate animals, review current feeding programs and adjust strategies as needed. From ration balancing to product selection, supplements, daily management practices and show-day preparation, we provide practical, hands-on guidance exhibitors can trust.

We also carry a comprehensive selection of premium show feeds, supplements and supplies to support your project at every stage.

Karen Holloway

Livestock Specialist

As Sales and Product Manager for The Mill’s Show Feeds, Livestock, and Poultry division, I work closely with customers and our retail team to ensure we deliver the right products and support, all with a focus on providing the best possible customer experience. Whether it’s helping a show family fine-tune their feeding program or supporting commercial and hobby farmers with feed, fencing, and livestock equipment, I’m passionate about connecting people with the tools they need to succeed.

I was raised on my family’s livestock, grain, and hay farm in Darlington, Maryland, where my love for agriculture, especially the animal side, took root early. That passion led me to earn animal science degrees from Virginia Tech and the University of Georgia, and to serve as an Agricultural Extension Agent in both Maryland and Virginia before joining The Mill.

In addition to my role here, I’m actively involved in supporting youth and agriculture through volunteer work. I serve as a long-time 4-H volunteer in Harford County and with the Maryland 4-H livestock programs, and I’m proud to serve on the Maryland State Fair Board, where I act as 4-H Beef Superintendent and Chair of the Agriculture Committee.

When I’m not at The Mill or involved in community events, I enjoy time at home on the family farm, relaxing with friends and family, hanging out with my dog, or unwinding with a good book or some music.

Jane Bailey

Small Ruminant Specialist

Nathan Holloway

Director of Retail

As the Director of Retail Operations at The Mill, I have the privilege of working alongside our dedicated retail teams to ensure every customer receives exceptional service, expert guidance, and the right solutions for their needs. My role is all about helping our locations operate smoothly and consistently, while continuously improving how we serve our farm and home communities.

I was raised on a farm in Darlington, Maryland, where I developed a deep appreciation for agriculture and the hard work that goes into it. That background, paired with my degree in Agricultural Business from Iowa State University, gave me a strong foundation in both the practical and business sides of the industry. Whether it's helping a young showman earn a championship banner at the Maryland State Fair or making sure a homeowner gets the lush, healthy lawn they’ve been working toward, I find great purpose in helping others reach their goals.

Outside of work, I enjoy spending time with my wife, our dog, and our extended family on the farm. I also like to unwind by hunting, fishing, or squeezing in a good game of pickleball with friends.

At The Mill, we don’t just sell products — we build relationships and support our communities. I’m proud to be part of a team that’s passionate about what we do, and I look forward to helping you in any way I can.