The Mill Feeds My Horse Contest

Sponsored by B.A.F.S., Inc. ("The Mill")

This Contest is sponsored solely by B.A.F.S., Inc., doing business as The Mill, with store locations across Maryland and Pennsylvania (the "Sponsor"). This promotion is not sponsored, endorsed, administered by, or associated with Meta Platforms, Inc., Instagram, or Facebook.

 

The Mill's Equine User Generated Content Contest (the "Contest") is open to legal residents of the United States who are 18 years of age or older at the time of entry and who own or care for horses. Employees of The Mill, B.A.F.S., Inc., its affiliates, subsidiaries, advertising agencies, and their immediate family members are not eligible to win.

 

The Mill reserves the right to request proof of eligibility, including proof of horse ownership or care, prior to prize fulfillment. Failure to provide satisfactory proof may result in disqualification.

 

Entries will be accepted online starting September 1, 2026, and ending September 30, 2027. All social media entries must be posted and captured by 11:59 PM EST on September 30, 2027. Entries submitted before or after the Campaign Period will not be eligible.

 

To enter, participants must:

•        Post a photo or video on Facebook or Instagram featuring their horses, barn life, or a visit to The Mill.

•        Tag @TheMillStores directly in the post or story.

•        Include the official hashtag #TheMillFeedsMyHorse in the caption.

 

Participants may enter multiple times throughout the Campaign Period with unique content. Duplicate posts of the same photo or video will not count as separate entries.

 

Accounts must be set to "Public" for entries to be visible. If your account is private, you must submit a screenshot of your entry via Direct Message to @TheMillStores to be counted.

 

By entering, participants agree that all submitted content must be original, owned by the entrant, and appropriate for a general audience. The Mill reserves the right to disqualify entries that contain offensive, misleading, harmful, or brand-inappropriate content, without further obligation to the entrant. The Mill's determination is final.

 

Two (2) Grand Prize Winners will be selected. Each winner will receive one (1) of the following prizes, assigned by random draw after both winners are selected. Winners will be asked at the time of notification which feed brand they currently use, and The Mill will make every effort to match each winner to the brand already in their barn. If a match cannot be confirmed, the winner may choose either prize.

 

The two prizes are as follows:

•        Prize A: 40 bags of Purina horse feed (eligible formulas: Omolene, Equine Senior, Equine Senior Active, Impact, Ultium, Strategy, Strategy Healthy Edge, Enrich, Enrich Senior), as carried in-store at The Mill.

•        Prize B: 40 bags of Nutrena, ProElite, or The Mill brand horse feed (eligible Nutrena formulas: ProForce, Empower, Triumph, SafeChoice; ProElite horse feed formulas; The Mill house brand horse feed formulas), as carried in-store at The Mill.

 

All prizes are non-transferable, have no cash alternative, and cannot be applied to online store orders. Product availability is subject to in-store stock at the time of redemption. The Mill reserves the right to substitute a product of equal or greater value within the same brand if a specific formula is unavailable.

 

Winners must pick up their prize feed at one designated physical Mill store location. Delivery is not included. Winners are responsible for arranging appropriate transportation for their feed.

 

Winners must make their first pickup within 30 days of the winner announcement date (on or about November 9, 2027). Remaining feed may be picked up in additional visits at the winner's convenience. All feed must be claimed by December 31, 2027. Any unclaimed feed remaining after December 31, 2027 is forfeited with no cash substitute.

 

Prior to prize fulfillment, winners will be required to complete all tax documentation as outlined in Section 9 of these Official Rules.

 

Two (2) distinct winners will be selected by a panel of judges on or about October 10, 2027. Judging criteria will be based on creativity and authentic representation of the equine lifestyle. Following winner selection, prize assignment (Prize A or Prize B) will be determined by random draw. The Mill will ask each winner at the time of notification which feed brand they currently use and will make every reasonable effort to match each winner to the brand already in their barn. If a match cannot be confirmed, the winner may choose either available prize. Limit one Grand Prize per household.

 

Winners will be notified via social media Direct Message to the account used for entry. Winners must respond within seven (7) business days of notification to claim their prize. If a winner does not respond within this period, the prize may be forfeited and an alternate winner selected from remaining eligible entries.

 

Important: The Mill will never ask winners for credit card information, bank account information, or any payment to claim a prize. If you receive a message claiming to be from The Mill and requesting payment, it is not legitimate. Please report it to @TheMillStores directly.

 

●      The winner is solely responsible for any and all federal, state, and local taxes associated with the receipt and use of the prize.

●      The Mill will issue the winner an IRS Form 1099-MISC (or other applicable tax form) for the retail value of the prize in accordance with IRS regulations.

●      Winner will be required to provide a completed IRS Form W-9 (including Social Security Number or Taxpayer Identification Number) before receiving the prize.

●      Failure to provide required tax documentation may result in disqualification and selection of an alternate winner.

 

By entering this Contest and using the hashtag #TheMillFeedsMyHorse, each participant grants B.A.F.S., Inc. (The Mill) a non-exclusive, perpetual, worldwide, royalty-free license to edit, publish, promote, and use submitted photos and videos across The Mill's digital, print, and social media marketing channels, without further compensation, notification, or approval required.

 

Participants represent and warrant that they own all rights to their submitted content and that its use by The Mill will not infringe upon the rights of any third party.

 

This Contest is subject to all applicable federal, state, and local laws and regulations, and is void where prohibited. By entering, participants agree to be bound by these Official Rules and the decisions of The Mill and its judging panel, which are final and binding in all matters related to the Contest.

 

The Mill reserves the right to cancel, suspend, or modify the Contest at any time for any reason, including if fraud, technical failures, or any other factor impairs the integrity of the Contest, as determined by The Mill in its sole discretion. The Mill is not responsible for lost, late, misdirected, or incomplete entries.